#4 Who would be the audience for your media product?

As you can see by the pictures our target audience is the typical teenager. The stero-typical teenager, who enjoys being with friends, people who take pride in their appearence, shopping, and partying. Our characters will be thrill seekers, who enjoy thriller and horror films. Films that have an intense storyline our what our audience will enjoy. Our audience will be into social networking and enjoy sites such as Twitter.

We would also have to consider a secondary audience to branch out into different audience members. Even though are film is a teenage film and our core audience are teenagers, one of the main characters is in fact an older woman. So this could make it relevant for adults as well. Adults that are in to films with a good storyline that makes you think and keeps you on the edge of your seat may be interested in our film.

Overall I feel that we adressed our target audience well throughout our film.

The film Prom Night is very similuar to our film as it is a Thriller, it is age rating 15 and involves a stalker. Because the age rating of this film is a 15 the same as ours, the target audience is aged 15 and above. This film also uses a mainly teenage cast, the same as our film which attracts the audience. All of the teenage cast are attractive and dress well which is what we aimed for in our film as well, because if they are attractive cast members it is known that people will be more likely to go to the film.

#5 How do you attract/address your audience?

Our target audience is teenagers both boys and girls, aged 15-17, and our secondary audience is adults both women and men. As you can see from the annotations within the YouTube clip of our final production, we attracted and addressed our audience in many ways that would apply to them. Using a well known production company automatically attracts the audience as it is something that they would be familiar with, but also using a small production company 'scorpion products' introduces another audience, independent films play a big part in the film industry and many people enjoy independent films, the fact that a small production company is used may encourage more audience members to go and see the film as they enjoy independent films. Because the titles are original and creative this would attract the independent film lovers also, the fact that the titles are homemade and raw show to the audience that a lot of time has been spent making the film on a low budget which some audience members will enjoy. The narrative was a very important part in our film. The fact that you can never see one of the protagonists faces throughout the whole opening, builds up enigma straight away which draws in both the target audience of teenagers and the secondary audience of adults as they will both be asking questions throughout the film, it leaves the audience thinking and asking questions, such as 'who is the woman?' Using familiar items on the stalker board such as train tickets and school reports makes this more personal to our target audience as these

are things that they can relate with, and also involving things such as gym memberships will relate to our secondary audience as they are older. We decided to add in eerie music to address our audience, as they have chosen to go and see a thriller they most probably enjoy thriller films, meaning that they enjoy being scared and having an adrenaline rush. The music helps to build up tension. We decided to have just the music alone and no talking within our opening sequence as this builds up the tension and leaves the audience imaging what the characters may sound like. During the opening credits it allows the audience to take in what is on the stalker board as their are no other distractions, the things on the board could be key clues to what is going to happen on the film later on. After research we found that people that enjoy going to cinema are mainly middle class, we set our film in a middle class house to relate to the audience. The young

teenagers at a party drinking also relates to the target audience as this is most probably something that they are familiar with. This can also relate to the secondary audience as this may provoke memories of them as teenagers and going to parties. The characters are also dressed well and in a similar fashion to what we expect our target audience to be dressed like, this gives them an instant 'likeable' factor. Twitter is also very current to the audience, the target audience most probably use Twitter, and the secondary audience would still be able to relate to it whether or not they use it as it is all over the media. We involved Twitter within our film as not only will the audience be able to relate with twitter but we also wanted to raise awareness.

We wanted to addresses our audience with the danger of putting things on social networking sites, and the consequences.

As stated our narrative was a key factor when creating our opening sequence. The fact that you can never see one of the main characters faces allows the audience to visualise what she may look like.
Overall I feel that we addressed and attracted our target and secondary audience very well. Using things that they are familiar with helps to make the film more personal to them and puts it into perspective.

#6 What have you learnt about technologies from the process of constructing this product?

Above is a rapid video listing what equipment we used.
As we planned and created our finial piece we all learnt how much of an impact technology's can affect what we can create and how well the final product will be. We then also had to battle with how each different piece of technology worked together. A key problem we had while filming was reflections of light on windows and that being picked up on the camera and blinding the rest of the shot.

                        Below are photos of us using the equipment on location for the fixation shoot:

Becky and Charlotte using the camera and tripod on location.

Becky using the camera, you can see the affect of the lights we used in this photo

Here is a shot mid filming, you can see the lights in use as well

Here we are using the camera on the tripod, which we have folded the legs down and made one of
the legs predute at 90 degrees perpendicular to the tripod to create a smooth-ish shot in motion

Here the camera is being used at an angle on the tripod to film this static shot.

 

 

In post production we used a selection of different software packages, we used Adobe Premier to cut down each individual clip and stitch the lot of them together. we also used an overlay of the different videos we took to create the 'Ghosting' Affect which is seen throughout the opening. There is an affect in adobe premier called 'ghosting' however we found it not to work as expected resulting in us having to manually create the affect ourselves. In premier we also cut down different pieces of music elements and sound affects then arranged them to fit in with the video elements in our finial piece. We also used a variety of different online programs to write up our evaluation as well as using them for feedback and research. A online programme we used for feedback was Survey Monkey. this allowed us to send out mass emails containing our feedback link as well as the video link. once feedback had been received we were notified by survey monkey where we able to view the feedback from any Internet connected device.

#7 Looking Back At Your Preliminary Task,What Do You Feel That You Have Learnt In The Progression From It To The Full Product?

FIXATION Final Cut~feedback.

After watching our final cut of Fixation,media students and people from the rest of school and gave us feedback on their thoughts on the screening, below is the different feedback we received.

Final Piece-FXATION

Above is our final piece, after taking peer and teacher feed back we feel that we have improved massively, I think the hardest things we have had to overcome is the differences between the group, different people wanting different things, but we have overcome it to get our final piece.

And are the best bits of our failed filming!

Qestions for Final-FIXATION

 Below are the questions we asked people while recording their answers.

-Do you feel as though the music fits in well with the whole sequence?
-What do you think the rest of the film could be about?
-Do you think the editing is effective?
-What do you think the genre of our film is?
-Would you want to see the whole film?
-If you created the film what would you have done different?
-Was there anything you couldn't see? If so what?
-What would you score our opening out of 60?